Each ad nets you, the user, 70% of the associated revenue. Per and, users opt-in to Brave Rewards and begin participating with privacy-preserving Ads.
I recently did a 5 minute video on the history of digital advertising, with an introduction to Brave's model. If brave had something like a subsciption service or other way to get additional funds into the Network, then it might be more understandable, but even then: Why should I support someone by using BATs instead of paypaling/patreoning/whatever-elseing him the money directly? Somehow there has to be money going into the system that supports its own existance. This means that you get potentially even less money, since less ads are watched and the ones that are watched are more diluted (even if brave currently doesn't take a cut at the moment: At some point they have to pay their developers, too).Īlso, why do they pay out in BAT? (other than the fact that they cooperate with "uphold" a crypto-exchange and that they also really really want to jump on the crypto-bandwagon) The difference is that now you watch fewer ads in total, and you have the Brave-browser as an inbetween, which also somehow has to survive. That seems like watching these fewer ads directly on the site, just with a few hoops in between. You watch significantly fewer ads than before, these ads are then supplied to whoever you yourself engage with. I still don't really get how brave is supposed to work:
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